Press
Release
FOR IMMEDIATE RELEASE
AMC ENTERTAINMENT® BRINGS THE IMAX EXPERIENCE®
TO AMC PROMENADE 16
New
IMAX® theatre opens at AMC Promenade 16 on May 8
Los
Angeles - May 4, 2009 - AMC Entertainment Inc. (AMC), a leading theatrical
exhibition and entertainment company, announces today that guests
visiting AMC Promenade 16 can now enjoy The IMAX Experience® from
IMAX Corporation (NASDAQ: IMAX; TSX: IMX).
The
IMAX Experience combines crystal-clear images, powerful digital sound
and customized theatre geometry to create a uniquely immersive movie
experience. The addition of IMAX at AMC Promenade 16 builds on decades
of AMC offering the best and broadest menu of entertainment choices
for guests seeking an unparalleled big-screen experience.
Guests
at AMC Promenade 16 will take in the world's most immersive cinematic
experience when "Star Trek: The IMAX Experience" opens on
May 8. The film has been digitally re-mastered into IMAX's format
exclusively for presentation in the IMAX auditorium. In addition to
IMAX-formatted movies, AMC delivers other types of entertainment to
guests, including live and pre-recorded alternative content events.
The
IMAX® theatre at AMC Promenade 16 will feature IMAX's digital
projection system and exhibit Hollywood's biggest movies that have
been digitally re-mastered into IMAX's format.
Upcoming
Hollywood movies to be released in IMAX's format include: )"Night
at The Museum: Battle of the Smithsonian" (May 22); "Transformers:
Revenge of the Fallen" (June 24); "Harry Potter and the
Half-Blood Prince" (Summer 2009); "Disney's A Christmas
Carol" (Nov. 6); "Avatar" (Dec. 18); " Alice in
Wonderland" (March 5, 2010) "How to Train Your Dragon"
(March 26, 2010) and "Shrek Goes Fourth" (May 21, 2010).
The
combination of IMAX's revolutionary digital projection system, customized
theatre geometry, specially designed screen and powerful digital audio
system with AMC's guest service and innovative products and amenities,
will make AMC Promenade 16 the number one destination for entertainment.
The new IMAX theatre maximizes the experience for guests so they feel
as if they are IN the movie they are watching.
The
opening of the IMAX theatre at AMC Promenade 16 is part of a joint-venture
agreement by AMC and IMAX to install 100 IMAX digital projection systems
at AMC locations in 33 major U.S. markets through 2010.
About
AMC Entertainment Inc.
Headquartered in Kansas City, Mo., AMC Entertainment Inc. is a leading
theatrical exhibition and entertainment company. With a history of
industry leadership and innovation dating back to 1920, the company
today serves hundreds of millions of guests annually through interests
in 309 theatres with 4,628 screens in five countries. www.amctheatres.com
About IMAX Corporation
IMAX Corporation is one of the world's leading entertainment technology
companies, specializing in immersive motion picture technologies.
The worldwide IMAX network is among the most important and successful
theatrical distribution platforms for major event Hollywood films
around the globe, with IMAX theatres delivering the world's best cinematic
presentations using proprietary IMAX, IMAX® 3D, and IMAX DMR®
technology. IMAX DMR is the Company's groundbreaking digital re-mastering
technology that allows it to digitally transform virtually any conventional
motion picture into the unparalleled image and sound quality of The
IMAX Experience. IMAX's renowned projectors display crystal-clear
images on the world's biggest screens, and the IMAX brand is recognized
throughout the world for extraordinary and immersive entertainment
experiences for consumers. As of December 31, 2008, there were 351
IMAX theatres (231 commercial, 120 institutional) operating in 42
countries.
IMAX®,
IMAX® 3D, Experience It In IMAX®, The IMAX Experience®,
An IMAX Experience® and IMAX DMR® are trademarks and trade
names of the Company. More information about the Company can be found
at www.imax.com.
###
For
additional information please contact:
AMC Entertainment Inc.
Justin Scott
IMAX Corporation
Sarah Gormley
juscott@amctheatres.com sgormley@imax.com
816-480-2548 212-821-0155